Stan Yeung
Product Designer
I design products and the systems behind them, now working alongside AI to ship products end to end. Based out of Brooklyn, NY.
Work
AT&T
Daikoku NYC
Selected credits
Daikoku NYCChinatown Night Out2022 – Present
Designed a permitted car culture event on Forsyth Street with the Chinatown Partnership, as a proof of concept that car culture could be civic infrastructure rather than something a neighborhood puts up with.
Founder & Executive Director ·Read the full case study
Daikoku NYCLunar New Year Parade2022 – Present
Built and curated Daikoku's presence in NYC's Lunar New Year and AAPI Heritage Parades, giving the AAPI car community a place in two of the city's largest cultural celebrations.
Founder & Executive Director ·Read the full case study
Shake Shack Hong KongWall of ShackBest Use of Social Media, PR Awards 20182018
A teaser campaign that sent a Shake Shack bag around Hong Kong's most photographed walls before the restaurant existed, plus the concept and experience design for the IFC Mall opening.
Creative Director, Rubison Marketing Solutions ·Read the full case study
Royal Dragon VodkaElite Flavour CollectionBest Global Travel Retail Packaging and Star Product of the Year, Frontier Awards 20172017
A 6 x 50ml gift pack that let a duty free shopper buy the whole flavor range at once, laid out like a box of chocolates, with a 24 x 50ml counter display behind it. Two Frontier Awards at Cannes.
Associate Creative Director ·Read the full case study
Royal Dragon VodkaElite Flavour CollectionBest Global Travel Retail Packaging and Star Product of the Year, Frontier Awards 20172017
A 6 x 50ml gift pack that let a duty free shopper buy the whole flavor range at once, laid out like a box of chocolates, with a 24 x 50ml counter display behind it. Two Frontier Awards at Cannes.
Associate Creative Director ·Read the full case study
Asian American Film LabMirror Mirror2019
Campaign and poster system for the premiere, plus a bingo game the audience played during the screening that became the agenda for the panel after it.
Creative Strategy & Campaign Design ·Read the full case study
About
Five years in product design at AT&T, on the Research & Innovation team that takes ATT.com's hardest experience problems. The work runs across experimentation, design systems and reusable components, and it gets measured: nothing ships on the strength of an opinion.
Before product, a decade in brand and experiential work. Art direction and creative direction across entertainment, hospitality and spirits, including Showtime's SXSW campaign and Emmy work, Shake Shack's first Hong Kong launch, and a travel retail range that took two Frontier Awards at Cannes.
Alongside both, I founded Daikoku NYC, a 501(c)(3) car culture nonprofit, and designed and built the platform that runs it end to end. That is where the engineering half comes from: Next.js, TypeScript and Supabase, next to Figma and the Adobe suite.
What carries across all of it is the same problem. I design how people get into a system, and I can build the system as well as the way in.
Experience
AT&T
Senior UX Designer, Research & Innovation
Oct 2021 – Present
Daikoku NYC
Founder & Executive Director
July 2022 – Present
3rd Space Studio
UX Researcher
2020
Showtime
Senior Art Director (Freelance)
2018–2019
Shake Shack Hong Kong
Creative Director, via Rubison Marketing Solutions
2018
Royal Dragon Vodka
Associate Creative Director
2015 – 2017
Practice
- Product design
- Interaction design
- Design systems
- Experimentation & A/B testing
- Service design
- 0→1 product development
- Creative strategy
Domains
- Personalization and machine learning surfaces
- E-commerce and purchase flows
- Enterprise design systems
- Growth and funnel design
- Generative AI in production workflows
- Nonprofit and community systems
Tools
- Figma
- Adobe Creative Suite
- Adobe Analytics
- Lovable
- Airtable
- Claude Code
- Codex
- Supabase
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- Stripe
- Resend
- Twilio
- GitHub